Thinking of hosting a webinar? Well, if you haven’t produced one before on your own, then make sure you have a good amount of time to prepare. Webinars can really be divided into three categories: planning, marketing and production. Each section is just as important as the next. This post will attempt to break down [...]
My wife fortunately or unfortunately works for a financial intelligence company. The on going economic down turn has forced her to change the coverage her reporters write. With bureaus around the globe, she has had to one by one, travel to each to teach and explain what new areas the teams will cover. A very [...]
If you’re marketing a product or service online and you’re thinking about video, here are a few tips to help keep the project on schedule. 1. Envision and plan your video before approaching a production company or before starting on the project. People ask us “how much will a video cost” or “how long will [...]
Video Streaming is becoming more and more common with broadcast quality increasingly better. It is also an easy way to reduce travel cost for attendees needing to participate in the meeting. I have written an article on this subject which will be published in the June issue of Successful Meetings magazine. If you are interested [...]
A common question a lot of companies and organizations have when considering producing a marketing or coporate video is, how do we keep our message consistent with the rest of our commincations? In short, there are some basic steps that should be followed, but often times it can depend on who your audience is you [...]
Its amazing how fast a video can travel around the globe and back. Remember when we used to get those chain emails that encouraged us to “forward to ten friends in the next 24-hours or something dramtically bad would happen to us?” Fortunately for most, those emails are a thing of the past. However, the [...]
This article called Online Marketing Lessons Learned in 2008 claims that search engines are more interested in video content than ever before. Search engines are beginning to place a greater importance on video, photos, blogs and much more. Why? Because it makes a website more relevant by serving the user’s needs. In 2009, more and [...]
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