Making a video for a to help promote a corporate event doesn’t need to be expensive, intrusive or difficult. The basics are: Film the signage Film parts of the event Film some interviews & testimonials Then edit it all together something like this: Tip 1 — Notice that the video is only 1 minute long. [...]
My wife fortunately or unfortunately works for a financial intelligence company. The on going economic down turn has forced her to change the coverage her reporters write. With bureaus around the globe, she has had to one by one, travel to each to teach and explain what new areas the teams will cover. A very [...]
Corporate videos are unique productions that are tailored to each individual company. The skills behind designing and writing a corporate video are varied. From the public relations side of staying on message, to the graphics which illustrate your points, to the voices that praise and detail your product, it is a hybrid of movie and [...]
Video Streaming is becoming more and more common with broadcast quality increasingly better. It is also an easy way to reduce travel cost for attendees needing to participate in the meeting. I have written an article on this subject which will be published in the June issue of Successful Meetings magazine. If you are interested [...]
There are currently two large changes sweeping through our cable broadcast system here in the U.S.. The first is a switch from analog broadcast to digital. Meaning those rabbit ears you used to see at your grandmother’s house will longer bring that sparkling black and white picture to the screen soon. The second [...]
Asking how much it cost to make a video is very similar to asking how much it costs to make a house. It depends! Does it have 3 bedrooms or 4? Does it have 2 bathrooms or 3? What is the cost of land in the area? Does it have a pool? Are you using [...]
A common question a lot of companies and organizations have when considering producing a marketing or coporate video is, how do we keep our message consistent with the rest of our commincations? In short, there are some basic steps that should be followed, but often times it can depend on who your audience is you [...]
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