The advent of broadband internet coupled with cheaper technology has led to a large increase in the use of video communication over the internet.   Thus, the evolution of webcasts, webinars and web conferences, but what is the difference between them? They all share the same qualities, but it is the end use that defines them.

A webcast is a like a TV broadcast, but via the internet.  It can be structured exactly like an entertainment program, or simply filming a live meeting that is then broadcast to people watching from their computers.  There is little to no interaction between the viewer and the material that is being broadcasted.  Often they are viewing purely for the purpose of watching (either for entertainment or educational), rather than becoming engaged in any dialogue.

Webinars are more informative in nature.  These have become the choice for a lot of instructional and informative web broadcast that supplement any in-person attendance.  A webinar can be anything from a panel of commentators in front of a live audience to a solo speaker discussing the benefits of their company in TV studio.  Depending on the webinar style and technology, the viewer can have limited interaction with the presenters– often by email or chatting, rather than by audio or video.

Finally, web conferencing typically involves two or more parties who carry on a dialogue between themselves.  Each participant has the ability to speak and view the others involved in the conference.  Think of this as a conference call with video. These are most common in office settings.

While web conferencing can typically be held on a very low budget. Webcasts and webinars often require a little more technological know-how and design.  

If you are considering a webcast or webinar, contact us.  We would be happy to discuss the logistics and costs.