Cost of Aerial Helicopter Video Over Manhattan
We talked to two vetrin helicopter pilots about shooting video from a helicopter over Manhattan and here's what they said When people say they want helicopter footage over manhattan, they're often thinking about something like you'd see in a Batman movie, where your...
Live Streaming Reynold Levy Discussing the Transformation of Lincoln Center in NYC for AmexLeads
As part of the AmexLeads series, WPRNY streamed this event live to internet viewers around the world who then participated in a twitter conversation during the event and after. Mr. Levy was chief executive during a transformative moment in the history of Lincoln...
Live Stream Web Broadcast from New York
On March 23rd we were happy to provide live web broadcasting for American Express Leadership Academy as they hosted the live keynote -- The Future of Social Purpose Leadership. This lively discussion with two of the “World’s 50 Greatest Leaders”, Nancy Lublin, CEO of...
DANGER – Nobody Actually Cares About Your Brand
News Flash: Nobody cares about your brand or product on social media. I repeat. Nobody Actually Cares. When producing video for social media we always need to remember: Nobody actually cares about your product or brand. They may tolerate you for a bit but not if you...
CME Video Service in NYC
Doctors need to attend continuing medical education which can be extremely specialized, long, and dense with the latest information. In the spring of 2015, several great doctors give presentations on video so that doctors in remote geographic locations could be...
Product Photography & Video and Why It Costs
"While you're shooting the video, can you just snap a few photos of our product line too?" Sometimes we hear that question and remember when we thought it was easy too. Eric Wolfram, product photographer and videographer in New York, cautions us on why photography or...
Video – A taste of an event in NYC
Sometimes you're going to want butted sound from an event that highlights the various speakers and compelling moments. We use text and music to point out key communication messages. It ends with a call to action screen. We worked on this piece for a bit before ending...
Product POP! A Product Video Shoot
Sometimes video needs to look perfect, and video to support a product launch is one of those times. So we were excited to get the call to help our client launch a series of new products.. We are very excited about the resulting video. Using an infinite white...
Teleprompter and Eye Contact
There are many times when you want the subject looking directly at the camera. Unfortunately, many videographers don't feel comfortable advising that shot. The following post will help you understand when and why you want to look into the camera. Many corporate videos...
Analytics Reports We Love To Use
All Traffic Sources All Traffic Sources Dashboard: It shows the number of users you acquired during the specified dates, along with their sources. It also shows the page load time, which is the time it takes users to load your page from each source or medium. Content...
Making a Video Wall in NYC
So you created a great video for your business and now you want to display it on a big wall. One way way to do it is to create a wall of many TVs hung together to make a huge screen. We wanted to solve this for a client and share this solution for creating a...
HD Streaming with Wirecast & Blackmagic UltraStudio Mini on an iMac
Here's how we set up Wirecast to work with an HD camera, and a powerpoint presentation in big/little. We used HDMI out from our camera into a Blackmagic UltraStudio Mini Recorder, which transferred the signal from HDMI to Thunderbolt. * First make sure that you get...
The Usual Suspects – Our Negative Key Phrase List
If you don't have The Usual Suspects banned from your Search Marketing campaigns, you're going to pay for it over and over again. So you may as well pay us for it once and only once. Our negative key phrase list -- The Usual Suspects™ -- saves money month after...
Live Streaming from New York City
We were asked to provide live streaming service from Times Square in New York City, and this is how we did it. On November 6th, 2013, we live streamed the conference "Insight and Enlightenment into the World of Closed-End Funds", the annual Closed-End Fund Event for...
Cost of Video Production – Quick Turn Approach
On October 9th 2013, American Ballet Theatre asked us to produce a 5-7 minute video that would explain a new initiative. The video needed to be ready to be played at Lincoln Center on the evening of November 1st. Many steps went into the video production and here is...
CME Medical Video Production Service
Producing CME for continued medical education has gone to video. Here we helped Letters & Sciences Produce over 36 videos for the MS Summit CME We used one camera during the presentations and then used slides in big/little layout. These videos were integrated into a...
Scripted Promotional Package
American Ballet Theatre asked us to show off their wonderful JKO School to potential donors. We chose to do a scripted video package and use a journalist approach to telling the story The sound alternates between natural sounds in the dance studio, scripted voice over...
Medical Live Streaming Broadcast from Roosevelt Hospital in NYC
Oxygen Ads approached us to handle the live streaming broadcast from Roosevelt Hospital in NYC. The topic was Thyroid Nodules: Assessment and Management from Dr. Catherine Sinclair. Here's how we handled it. We opted for a single camera at HD going into an imac...
Video Blogging for Medical Marketing
We recently have been helping doctors appear on the second largest search engine -- YouTube. Lately we cool them up and make their practice and somewhat dry subject matter seem hip and current by using a techno beat music sting at the top and bottom of the video and...
Legal Video Technology and Service at Legaltech New York 2013
Here's a video we produced for Legal Tech 2013 in New York City. It's basically butted sots and signage. We used a heavy rock beat as underscore the butted up sound bites from the event. We made sure the Nuix logo was prominent as a bug throughout the entire video. We...
Marketing Your Plastic Surgery Practice with Video
Here's a video where we opted for showing the results and not the procedures. This was produced relatively inexpensively using a single camera, interview light, and a two day edit. We used a bubbly upbeat rock underscore and then a scripted narration with a few sound...
Optimal communications with your video editor
Your editing woes (and costs) will diminish as your communication technique with your video editor improves. CNN Editor and producer Eric Wolfram tells us the best way to communicate with a video editor The Problem: When you have footage that is visual, it's easy to...
Video for Medical Marketing to Patients
There are many rookie mistakes to be made when making videos for doctors. In the process of researching videos for marketing plastic surgeons to their patients, we noticed that something was wrong. Most of the doctors had home made videos for their practice where they...
Example of Single Camera Theater Video
Sometimes we're asked to film a performance for archival purposes. This can be tricky with a single camera because if you shoot wide, than you gain the archive of the entire performance, however, you loose the intimate feeling with each performer. On the other hand,...
Making a Dull Subject Visually Exciting in Edit
Lets face it. Sometimes you have to make a dull subject exciting and you don't even have much to work with. In this news package about personal saving & spending that we edited for CNN, all we had was footage of people shopping and some footage of people paying. Look...
Live from New York, it’s Corporate Video!
Using effects, sfx, track, & graphics to spice up a Corporate Video In TV, a cold open is the first thing a viewer sees. It's the part that happens before the opening credits -- it hits the viewer cold. In Saturday Night Live, it's the part that happens before they...
Aerial Video, Photograpy & Filming in Helicopter
Can you shoot video from a helicopter handheld or do you need a gyroscope? We recently did aerial videography and photography over New York for a client who was laying cable in the Hudson River. After shooting video on the ship, we were picked up by the helicopter...
Communication in Corporate Video
The confluence of new technology has made video is one of the hottest tools for corporate communication today. When you look at where the future is going, one of the predictions of the next 5 years is that more people will be communicating with video in corporate...
Live Webcast Services — The Three Approaches
These are the three basic levels of service you can get from a webcasting service provider. Each has it's benefits and weaknesses. 1. Single Camera Stream - Sometimes you just want to broadcast something live. You can do it from a cell phone these days. Even a simple...
WPRNY Scholarship in Video Journalism
WPRNY, an NYC Video Production Company, Sponsors a Scholarship in Video Journalism. NEW YORK, NY--( May 9, 2011) - WPRNY, a leading video production company in New York City, just announced a new scholarship for students of accredited colleges, universities or high...