The 8 Fundamental Uses for Video in Your Business
The Customer Nothing is more compelling than seeing and hearing real customers sing the praises of your products and services. We do that with video customer testimonials, success stories, documentary case studies, and man-in-the-street Interviews. Use our creativity...
Batch Download Content from blip.tv and turn them into a free video backup service
Blip changed their T&C. Where it previously worked, they were returning errors when our viewers wanted to watch our shows. This was our content and we had copies of the content, just not with the funky file names that blip created when encoding our content. Blip...
Blackberry Smartphone Video Settings & Compressions
We recently had a client ask us if we were able to distribute their corporate video as a file that could be viewed on Blackberry Phone. Yes it is possible to view videos on a blackberry phone but it’s not as simple as putting something on Youtube. We wanted to share what we discovered.
WPRNY Live Web Broadcasts from Yale, Columbia and Penn State
WPRNY recently steamed three live internet events for the Pulmonary Fibrosis Foundation. The reason the Pulmonary Fibrosis Foundation decided to host live events, as opposed to taping the events and posting them for viewing after the fact, was so that viewers would be...
Broadcasting Terms & Phrases
Here are a list of definitions and terms that we use while broadcasting on the internet. SOT - Sound on Tape. This refers to what people often call a "sound bite". It's generally a short (8 second -30 second) moment of a person (generally a medium shot) saying...
Webinar Broadcasting Bandwidth Costs
Calculating your bandwidth costs can be frustrating because many providers are not upfront or clear about these impending costs. It seems to be an area where ample mark-ups are charged. We investigated how bandwidth costs were charged by various providers and...
Webinar Production – Tips
Thinking of hosting a webinar? Well, if you haven’t produced one before on your own, then make sure you have a good amount of time to prepare. Webinars can really be divided into three categories: planning, marketing and production. Each section is just as...
Webinar Hosting and Service Providers
Webinar’s have become the new media for marketing and communication. Our clients have started to become interested in hosting webinars. From TD Ameritrade to Salesforce, webinars have become the ultimate marketing tool to individually communicate with clients. And...
Continuing Education Webinars and Webcasts
Long distance learning has been around for some time now. The idea behind long distance learning is it is able to provide convenient access to educational courses online to those who either geographically or financially may not otherwise be able to attend. The...
Webcasts, Webinars, Web conferencing… What is the difference?
Broadcasting on the internet has created a bloom in terminology. Webcasts, Webinars, Web conferencing are sometimes used interchangeably. These phrases have subtile distinctions that we outline here The advent of broadband internet coupled with cheaper technology has...
Tips & Strategies for Shooting Video for Corporate Event Promotion
Making a video for a to help promote a corporate event doesn't need to be expensive, intrusive or difficult. The basics are: Film the signage Film parts of the event Film some interviews & testimonials Then edit it all together something like this: Tip 1 -- Notice...
Business Video Presentations
My wife fortunately or unfortunately works for a financial intelligence company. The on going economic down turn has forced her to change the coverage her reporters write. With bureaus around the globe, she has had to one by one, travel to each to teach and explain...
Webinars- How many people actually watch?
The latest trend in meetings and conferences is without a doubt, web-based video access for people who aren’t able to make it in person. I am constantly seeing more and more conferences who offer this feature. On top of their normal meetings, they are creating...
Selecting Corporate Video Producers
Corporate videos are unique productions that are tailored to each individual company. The skills behind designing and writing a corporate video are varied. From the public relations side of staying on message, to the graphics which illustrate your points, to the...
Trend in 2009: Virtual Trade Shows and Webinars
Virtual trade shows and webinars are rapidly becoming the antidote for companies in the economic downturn. From companies such as Sony to TechInsights, more and more companies and conferences are removing the initial face to face contact this year and producing an...
Online Corporate Marketing Video Tips
If you're marketing a product or service online and you're thinking about video, here are a few tips to help keep the project on schedule. 1. Envision and plan your video before approaching a production company or before starting on the project. People ask us "how...
Broadcast Your Next Meeting or Conference
Video Streaming is becoming more and more common with broadcast quality increasingly better. It is also an easy way to reduce travel cost for attendees needing to participate in the meeting. I have written an article on this subject which will be published in the June...
Producing a Video Blog for Business
A Video Blog as an easy way for a business to engage customers in an ongoing exploration of a mutually beneficial passion. Video can put a face on your company, engage customers in your product or train your staff on the details of your services. Blogs are a...
New Corporate Video, Shoot in HD or SD?
There are currently two large changes sweeping through our cable broadcast system here in the U.S.. The first is a switch from analog broadcast to digital. Meaning those rabbit ears you used to see at your grandmother's house will longer bring that sparkling black...
How much does it costs to produce a corporate video?
Asking how much it cost to make a video is very similar to asking how much it costs to make a house. It depends! Does it have 3 bedrooms or 4? Does it have 2 bathrooms or 3? What is the cost of land in the area? Does it have a pool? Are you using granat in the...
Canon XF Plugin for FinalCut Pro – CanonXF10M.dmg Download
If you need to edit our footage that was shot on the Canon XF300 or Canon XF305, as of Jan. 2011 Canon was not releasing the software so here it is: Canon XF Plugin for FinalCut Pro. For Avid, or to see if they have released a newer version of the Finalcut plugin, try...
Translating Your Print Message into Video
A common question a lot of companies and organizations have when considering producing a marketing or coporate video is, how do we keep our message consistent with the rest of our commincations? In short, there are some basic steps that should be followed, but often...
Viral Videos? How Does it Happen so Fast?!
Its amazing how fast a video can travel around the globe and back. Remember when we used to get those chain emails that encouraged us to "forward to ten friends in the next 24-hours or something dramtically bad would happen to us?" Fortunately for most, those emails...
Online Marketing Lessons
This article called Online Marketing Lessons Learned in 2008 claims that search engines are more interested in video content than ever before. Search engines are beginning to place a greater importance on video, photos, blogs and much more. Why? Because it makes a...
A Free Video Host that Works
These days there are many options for hosting your company video or promotional material. YouTube, the obvious answer, has it's limitations. They limit the file size to 100 MB and they limit the length of the video to 10 minutes. That doesn't help if you want to host...