Live video communication and support can be one of the most powerful tools to develop, coordinate and motivate your business partners.
A large fashion brand wanted their retail partners to engage with their clothing. WPRNY produced videos of the lead designer talking about his latest line and what inspired him to make the choices he made. Industry experts paired the clothing into outfits and talked about how it worked with the latest styling trends. When retailers saw it, not only did they feel included in the design process, they were able to speak with the consumer in a highly intelligent and engaging way about details of individual items or about the entire collection and why it was relevant, current, and hip.