Webinar’s have become the new media for marketing and communication.  I get countless emails from company’s I am a client of, now beginning to host webinars.  From TD Ameritrade to Salesforce, webinars have become the ultimate marketing tool to individually communicate with clients.

Many companies however, don’t want to take on the management and technical role of producing a webinar.  There are numerous companies and styles to assist with hosting a webinar.  The most basic of services is essentially a broadcast over the internet of your powerpoint or presentation slides along with the presenters voice which is being recorded over the phone.  The next step up is to have the presenters computer equipped with a webcam, allowing their image and voice, along with presentation slides broadcast over the net.  Finally, you have a custom broadcast which in viewing looks similar to a television broadcast, multiple professional cameras, name fonts, full screen graphics and seamless transitions between them.  

Naturally, the price for these services ranges.  For voice and slide presentation, they begin at only a few hundred dollars a month.  For video- your webcam- the price really doesn’t increase much.  For the highly produced broadcast, add a zero to the aforementioned prices.  

Of course, with quality comes perception.  If you are a company that isn’t flashy, your clients aren’t with you because of social perception, then the final product doesn’t matter as much.  If you conducting this in hopes of getting new business, then obviously, the more professional you look to your end user, the higher chance of success will be with their business.

Be sure to look and listen to examples before you commit to a provider.  Look for a clear  and audible broadcast and the quality of the images, as a viewer, are you engaged?  If there is video, does the audio synch with the video or is there ‘lip flap’?  Remember, once you commit to a provider, you want to feel comfortable with their work so that any headaches are removed.

We are happy to discuss any needs you may have concerning a webcast or webinar for your company.  WPRNY provides high-quality, professional webinars and webcasts to our clients.  We know that customer service, hassle-free broadcast are reasons they choose us.

Contact us at 646-519-2451 or sales@wprny.com