A common question a lot of companies and organizations have when considering producing a marketing or coporate video is, how do we keep our message consistent with the rest of our commincations?  In short, there are some basic steps that should be followed, but often times it can depend on who your audience is you are trying to attract.   

Robin Good wrote a really good article and case study, How To Effectively Market With Video On The Web.  Good outlines guidelines and questions that will help convert your print campaign into video. 

In this article I am showcasing an example of a well crafted video marketing approach, while dissecting the unique characteristics and traits that make this video marketing approach so effective., and what you need to be doing to replicate it.