Streaming to Youtube Live and Facebook Live at The Same Time.

We wanted to broadcast to a Youtube Live channel and the person who was being interviewed asked if we could post it to their FB channel at the same time. Then the other panelist asked if we could stream it to their Facebook Live page too. And third partner wanted to stream it to Twitch. Can we do it? Yes we can!

Previously, you were limited by how many computers or devices you had that could compress video and stream to a channel. You also were limited by the bandwidth out of the location. In other words, you needed one computer or device to stream to Facebook and you needed another computer device to stream to Youtube and so on. Then you were limited by the upload speed at the location — too many feeds out would clog the pipe.

facebook-live-youtube-live

Using ReStream.io to stream video to Facebook Live and Youtube Live at the same time

We tested reestream.io and were able to go out to several content distribution channels at the same time. As illustrated, one feed goes out of the location to restream and they send it to Facebook, Youtube an any other CDN. They have a UI that is easy to set up several custom channels via RTSM. You can sign up for an enterprise version to guarantee processor and bandwidth requirements via a custom subdomain.

Of course, you still have to have the gear and experience to turn a conference or event into a show. But at least once we know the live edit will go out to all the influencers once.

Tips on Reaching People With Video

Video communication is a great way to engage staff, business partners & consumers.

  • Engage & Connect with Networked and Remote Staff
    We are helping companies to improve the way they connect and communicate with their employees across the enterprise — from recruitment to onboarding, through training, and company culture or change management.
  • Reach Suppliers, Retailers & Business Partners
    We work on live events and in the studio to help our clients launch products, train retailers and distributors, and communicate new initiatives and company direction.
  • Engage Customers with Creative Video Strategies & Solutions
    We create focused video content that is tuned to delivering impact on our client’s websites, through social media, on platform channels, and as recurring content to more deeply engage and connect with their consumers.

Here are some tips and ideas for how we are doing that that.

  • Eight Things To Think About Before Your Multi-Camera Webinar
    You think you want to go live? Think again.
  • Live Webcast Pre-production Considerations
    When Options Group asked us webcast the highlights of their 2016|2017 Compensation report to their staff and partners in two weeks, it helped that we already know the ample things to think about right away — the invites, the registration and all the other details that wouldn’t blind-side us this time. Production Manager Eric Wolfram shares these webcast deliverables so that they don’t blind-side you either.
  • Steady Cam & Testimonial Video for Conferences Promotions
    How we used Osjmo gimble to get descrete amd steady motion shots during conferences. You can see examples throughout this video.
  • Video for Marketing Financial Products
    WPRNY created a series of videos to promote five financial products for ETF Securities based on their precious metal funds. These videos were featured on the front page of the ETF Securities website in the US.
  • 9 Ideas for Attracting & Retaining Staff Using Video on Your Social Media
    That title says it all.
  • 6 Ways to Engage Your Business Partners With Video
    As a supplier, you may find yourself in a sort of joint venture with your distributors, retailers, installers, or other business partners. Video communication can be one of the most powerful tools to develop, coordinate and motivate them. Here are six ways to engage your business partners with video.
  • Reworking Footage for Social Media
    Have you been posting web videos directly to your Facebook channel and calling it a day? If so, you may have room to leverage the content you already have to get even more engagement from Social Media.
  • Be There & Be Square. Video Tips for Social Media
    People started watching video on mobile phones and suddenly everything changed. Square video. No audio. Graphic text. Many producers have their heads in the sand. WPRNY senior producer Eric Wolfram tells us what to do to make engaging video content for your social media channel, what NOT to do, and why.
  • Case Study: Outsource Your Video Production and Get Quality & Quantity
    When Donald Scott NYC wanted some video to support their new product launch and website, they decided to outsource the video production to WPRNY. We were able to capture enough footage in one day for all fifteen finished pieces below and this increased engagement by 38% on their web site. Then we discovered that 64% of consumers were more likely to buy a product after watching a video about it. See how we did it.
  • Video Content Marketing & Why it Works
    The technique outlined in this case study will work for any business or any industry. We created short videos that answered questions that our client’s customers were searching on Google and it worked! A year later, we are tracking 125% more leads from this content then from our client’s Adwords campaigns. In this case, it is a $900 per month value for them and worth tens of thousands of dollars a month. In this article, we put the strategy on the table for you to see why it works and why you should do it.
  • High Volume Product Video Production
    WPRNY developed a unique workflow that made it possible to produce high-volume, high-quality video production at lower costs. We are oganized in a way where we could produce hundreds of videos a month without breaking a sweat.

Why 2017 is NOT a Year for Business as Usual

These are somewhat turbulent times. Mighty iconic industries are suddenly disrupted, dethroned and diminished by new forces that are affecting almost everything. This is why it’s time to either sink or swim.

The Slow Ones Now Will Later Be Fast

Amazon decimates bookstores. Uber pops the NYC Taxi Medallion bubble. Airbnb puts pressures on the Hotel industry. Sudden change is a symptom of today’s networked world. This brings tremendous opportunities for those who accept and adapt. There are pitfalls and penalties for those who don’t.

The companies that best use the networks to build engagement will come out on top. Since people today are highly engaged with video content, this is a blog post about how we can help you deploy video in ways that resonate with today’s viewers. It’s full of links to ideas and strategies that helps you connect and communicate with your staff, consumers and business partners using creative video solutions. We make it easier for you to:

  • Engage & Connect with Networked and Remote Staff
    We are helping companies to improve the way they connect and communicate with their employees across the enterprise — from recruitment to onboarding, through training, and company culture or change management.
  • Reach Suppliers, Retailers & Business Partners
    We work on live events and in the studio to help our clients launch products, train retailers and distributors, and communicate new initiatives and company direction.
  • Engage Customers with Creative Video Strategies & Solutions
    We create focused video content that is tuned to delivering impact on our client’s websites, through social media, on platform channels, and as recurring content to more deeply engage and connect with their consumers.

Here are some of the things we are doing to accomplish those objectives.

  • Eight Things To Think About Before Your Multi-Camera Webinar
    You think you want to go live? Think again.
  • Live Webcast Pre-production Considerations
    When Options Group asked us webcast the highlights of their 2016|2017 Compensation report to their staff and partners in two weeks, it helped that we already know the ample things to think about right away — the invites, the registration and all the other details that wouldn’t blind-side us this time. Production Manager Eric Wolfram shares these webcast deliverables so that they don’t blind-side you either.
  • Steady Cam & Testimonial Video for Conferences Promotions
    How we used Osjmo gimble to get descrete amd steady motion shots during conferences. You can see examples throughout this video.
  • Video for Marketing Financial Products
    WPRNY created a series of videos to promote five financial products for ETF Securities based on their precious metal funds. These videos were featured on the front page of the ETF Securities website in the US.
  • 9 Ideas for Attracting & Retaining Staff Using Video on Your Social Media
    That title says it all.
  • 6 Ways to Engage Your Business Partners With Video
    As a supplier, you may find yourself in a sort of joint venture with your distributors, retailers, installers, or other business partners. Video communication can be one of the most powerful tools to develop, coordinate and motivate them. Here are six ways to engage your business partners with video.
  • Reworking Footage for Social Media
    Have you been posting web videos directly to your Facebook channel and calling it a day? If so, you may have room to leverage the content you already have to get even more engagement from Social Media.
  • Be There & Be Square. Video Tips for Social Media
    People started watching video on mobile phones and suddenly everything changed. Square video. No audio. Graphic text. Many producers have their heads in the sand. WPRNY senior producer Eric Wolfram tells us what to do to make engaging video content for your social media channel, what NOT to do, and why.
  • Case Study: Outsource Your Video Production and Get Quality & Quantity
    When Donald Scott NYC wanted some video to support their new product launch and website, they decided to outsource the video production to WPRNY. We were able to capture enough footage in one day for all fifteen finished pieces below and this increased engagement by 38% on their web site. Then we discovered that 64% of consumers were more likely to buy a product after watching a video about it. See how we did it.
  • Video Content Marketing & Why it Works
    The technique outlined in this case study will work for any business or any industry. We created short videos that answered questions that our client’s customers were searching on Google and it worked! A year later, we are tracking 125% more leads from this content then from our client’s Adwords campaigns. In this case, it is a $900 per month value for them and worth tens of thousands of dollars a month. In this article, we put the strategy on the table for you to see why it works and why you should do it.
  • High Volume Product Video Production
    WPRNY developed a unique workflow that made it possible to produce high-volume, high-quality video production at lower costs. We are oganized in a way where we could produce hundreds of videos a month without breaking a sweat.

Eight Things To Think About Before Your Multi-Camera Webinar

Introducing the presenter with a Look Live

Introducing the presenter with a Look Live

Live or Look-Live?
There are only two reasons to go live:

  1. Urgent news that needs to get released all at once.
  2. You want feedback from the remote audience.

Unless it’s number 1 above, I want to urge you to do a “look-live” followed by a live Q&A, instead of an actual live event. Please read Sorry Hamlet, To ‘Go live’ or to ‘look Live’, THAT is the question

Who’s Going to Introduce the Presenter?
You want the presenter to have some street cred. She can’t brag about herself and tell the viewers how great she is. You’re going to want somebody to introduce her and to tell the viewers why she is da bomb!

Copy Edit the Slide Decks
Unless you want to be fixing a million things later in an edit studio, make sure you get the powerpoints copy edited prior to the broadcast otherwise it will be on you if this is mismanaged.

Starting Soon Graphics
What are you going to show before it starts? An empty chair? The presenter getting sound checked? No! You’re going to show marketing material and “starting soon” graphical stills or other marketing videos!

Lower Third Graphics
Get a list of the participants and their titles and make sure they’re copy edited. Then double check that the graphics were produced correctly. There is nothing that they’re going to want you to fix more than somebody’s misspelled name.

Step & Repeat backdrop for American Express Leadership Academy.

Step & Repeat backdrop for American Express Leadership Academy.

Backdrop
For corporate communications, our favorite go to is the ol’ step and repeat banners. An 8×8 costs about $200 delivered anywhere in New York City and the can do it in 24 hours. Give your logo to a designer and then have your video production team bring some C-stands or buy the stands from your printer.

Pre-production Considerations
The evite, the registration, the confirmation emails. This subject was so long that we created a separate post about Live Webcast Pre-production Considerations.

How are you going to handle the Q&A?
Are you going to give hand-written notes to the presenter? Are you going to have somebody read the questions off camera into a mic? Are you going to let the the presenter read them off twitter? We’ve seen it all and each method has it’s benefits and pitfalls.

If you want to reach out to us at info@wprny.com to tell us what type of webcast you’re planning, we would love to help you think these details through and support you technically with the production details.

Live Webcast Pre-production Considerations

When Options Group asked us webcast the highlights of their 2016|2017 Compensation report to their staff and partners in two weeks, it helped that we already know the ample things to think about right away — the invites, the registration and all the other details that wouldn’t blind-side us this time. Production Manager Eric Wolfram shares these webcast deliverables so that they don’t blind-side you either.

The Webcast Evite needs to have a single function -- motivate people to register.

The Webcast Evite needs to have a single function — motivate people to register.

Invite Email:
These emails should be short and to-the-point.

  • Information hierarchy is very important. Event details should always be up top, prominent in size.
  • The call-to-action should be clearly-defined and easily discernible at a glance.
  • Information secondary to the email’s main purpose (if it’s an invitation) should always come after event details and call-to-action.

Registration Page:
The copy on this page usually is similar to the invite, only there is more information. Typically a bio or two about the speakers, something about the company, and, importantly, the registration form.

Registration form:
You will want to decide on what details you want to caption from each registrant. First Name. Last Name. Email Address. Beyond that, phone number, job title, company, industry are typical. Then you will want to determine which of these fields, if any, are required. And when somebody registers, we send an email — who do we send that email to? You will also want to decide what happens when the user submits — sometimes the form disappears and a “thank you for registering” appears in it’s place, or sometimes the user is redirected to the page where they will ultimately view the broadcast.

Viewing page:
Sometimes we build a web site specifically for an event or we give an embed code so that you can have the event stream from your page. In either case, it’s important to build these pages in advance because that URL information needs to be in the confirmation email and the reminder email above. Things to include on the viewing page: Chat box? A form for questions? A twitter feed? A link to troubleshoot viewer issues is important because you will be fielding all sorts of questions during the webcast, most of which can be solved by the troubleshoot page.

Often overlooked, the stills that play in the viewer when the webcast is not broadcasting.

Often overlooked, the stills that play in the viewer when the webcast is not broadcasting.

Slides for the Viewer
Before the webcast you will want the video viewer to show a still string of some kind, either promoting who will be on camera or the details about when the event starts. You will also probably want some “starting soon” graphics or “returning shortly” graphics for those moments before the event or during intermission.

Confirmation Email Copy:
Often overlooked, this is the email that a registrant receives once they have registered. You will want to write the subject line, the body of the email, and also who will be in the “reply-to” field, in case a registrant tries to reply to this email.

Reminder Email:
Registrants will receive a reminder shortly before the webcast starts. You will want to write the subject line and body of that email in advance. And you want to schedule this because it will be the last think you would want to worry about before going live with a webcast.

If you want to reach out to us at info@wprny.com to tell us what type of webcast you’re planning, we would love to help you think these details through and support you technically with the production details.

Steady Cam & Testimonial Video for Conferences Promotions

We are using an Osjmo gimble to get steady motion shots during conferences. You can see examples throughout this video.

It’s also unobtrusive. Participants don’t react to being filmed because it looks like an iPhone, so it’s great for getting those shots of people networking.

And we got great testimonial footage from the participants because we prepared questions to motivate the types of answers we wanted. It was fun. Feedvisor is having us film in Florida next.

Video for Marketing Financial Products

WPRNY created a series of videos to promote five financial products for ETF Securities based on their precious metal funds. These videos were featured on the front page of the ETF Securities website in the US.

This one is about an Electronically Traded Fund based on silver. We used interview footage mixed with 5 different scripts, 5 different voice artist, and 5 different underscores to create five unique videos.

Palladium is an important metal. Or you can invest in a basket of funds. These two videos were edited in one 24 hour period, including producing the voice track.

This one is for Gold.

The first one we did was on Platinum. This video was released during Platinum Week.

Please feel free to reach out to us if you want help assembling excellent video assets to promote your financial products.

9 Ideas for Attracting & Retaining Staff Using Video on Your Social Media

Today’s employees are remote, networked, and highly engaged in video communication.

1. If you’re trying to attract Millennials.
Produce a series of videos that tells the stories of young people who have taken on big tasks and/or advanced in your company.

2. If you’re about executive leadership.
Then allow staff to write questions that the executive team answers on camera every quarter.

3. If you’re trying to hire in a difficult location.
Make videos that showcase the lifestyle and benefits of your area.

4. If you want new hires to fit the company culture.
Documentary style video showing a day in the life is a great way to communicate company culture in a real and authentic way.

5. If you want to retain staff.
Then produce monthly or quarterly recognition videos that showcase staff who exceed expectations or who are unusually successful or who help define your company culture.

6. If you want to attract recruits with a specific skill set.
Create short videos that describe the skill set you’re looking for and how those skills will be put to good use.

7. If you want to save the HR staff time.
Don’t forget that video can help with orientation. A small video team can record on the orientation essentials or an editor can animate your orientation slides in an engaging way.

8. If you wan to increase staff productivity.
Create the videos for training staff can help new hires get up to speed quicker or help you manage a change in procedure across the company.

9. If you want to promote health & safety.
And who doesn’t, huh? Being proactive here on social, not only may prevent needless injury or damage, it also sets the tone that you care about your employees and staff.

If you’re looking for a video team to help you implement these ideas — or any other idea for engaging your work force — Call (914) 222-3346 or Get a Quick Quote Online Today.

6 Ideas for Engaging Your Business Partners With Video

As a supplier, you may find yourself in a sort of joint venture with your distributors, retailers, installers, or other business partners. Video communication can be one of the most powerful tools to develop, coordinate and motivate them. Here are six ways we have used video to engage our client’s business partners with video.

Telling the retailers what you were thinking.

Telling the retailers what you were thinking.

The problem: Your target audience is often other sales people and you can’t force them to sell your product when you’re not their boss. They may have other things that they like to show the end consumer. So what do you do? Video is a powerful way to reach them. Here are six ideas we have used video to engage our client’s partners and a little about what we have learned while doing it.

Communicate Frequently. Communicate Everything!
The more your partners know about you, your company, and the products you supply, the more they will care about the product and the more they will communicate that care to the end customer. If information is power, than video is a great way to empower your partners so they can turn a sale in a graceful informed way. At the same time, you can turn it around and listen to your partner’s needs. Communication is a two way street. For instance, we supported a major retail chain in a live two way feed of their headquarter meeting. It was great way to reach geographically remote retailers and to let them participate in the Q & A in real time. Not only were they communicating with their partners, their partners were able to communicate back.

When retailers saw it, not only did they feel included in the design process, they were able to speak with the consumer in a highly intelligent and engaging way.

Product Culture & Inclusion
When you include your partners in the origins of your ideas, they can get excited about the results. One way to do that is to let them see behind the scenes of manufacturing and the design process with video. For instance, we produced a video showing the lead designer for a major clothing brand talking about his latest line. He talked about why he made the choices he made in a very cool way. He spoke about what inspired him and how he intended the clothing to be worn. Our client reported, “When retailers saw it, not only did they feel included in the design process, they were able to speak with the consumer in a highly intelligent and engaging way.” They could talk about the smallest details of individual items or about the entire collection and why it was relevant, current, and hip.

The Zen of Sales Training – To Train Without Training
You can ask re-sellers to “push” the product, but they’re not always very good at it. And you’re not their sales manager so you can’t make them focus on your product over the other products they might be selling. So what do you do? You make ’em laugh. You make ’em cry. You change their lives with video. When emotions are involved, they remember you. We created a series of funny videos that helped drug store staff learn how to deal with the unusually uncomfortable sales challenges that their product line evoked and and how to deal with the stereotypical customers. It helped the pharmacists learn without feeling they were learning.

Technical Support & FAQ
If your partners need technical support, it’s you’re job to supply it. Video can arm them with the answers that can help during a sale. You can periodically update them on industry trends and company initiatives. You can give them the confidence they need as sales people. Video is a great way to do all this. At WPRNY, we manage the video assets and training material so that we can keep it up-to-date and change it with the next upgrade.

Sales Recognition & Incentive
Of course, video is a great way to communicate sales incentives and to build excitement. It lets partners really get a good idea about that Hawaiian vacation or how much fun they’ll have at the golf tournament. Video also is a great way to recognize achievers and to showcase how they did it.

Video at Point of Sales
Providing your partners with video to use at point of sale might be exactly what helps them make the case for your product to the consumer. This can be showing above your display or on an interactive iPad kiosk. It’s a joint venture and you have an obligation to support them. You’re something from them — a sales force and their retail space. Part of that bargain is for you to provide them with the material they need to move the product. Sometimes, video at POS is exactly what they’re looking for.

Whether it’s through training, marketing or sales support; Your business partners are looking to you to minimize and reduce THEIR cost of sales. Video can be one of the most powerful ways to accomplish this. These are just six general ideas on how to do it. Of course, the ultimate success of any initiative is in the details.

If you’re looking for a video production company to help you implement ideas like these from beginning to end, would love to speak with you about it. Give us a call or start here to tell us what you’re thinking and you will receive a proposal that you can show your colleagues within one or two business days.

Reworking Footage for Social Media

Have you been posting web videos directly to your Facebook channel and calling it a day? If so, you may have room to leverage the content you already have to get even more engagement from Social Media. For Example.

This footage was taken from a 5 minute “how to” video and reworked for social by taking the best footage, putting it in a square format, using super imposed text instead of audio track, and we kept it short. These 60 second makeover videos are Getting 15K+ Views and Shares on Facebook.

It’s All About Screen Size
Most content needs to be edited for the size of the screen. That’s why movies are 2 hours and TV shows are 30 minutes. It’s the size of the screen which dictates how long a person is willing to watch. This is why the best most watched web videos are 3 minutes. Guess what? 3 minutes is too long for most mobile viewers. And it’s too long for most social media channels.

Killing Your Babies
The original producers or editors of your web videos might not see the gold you have in your raw footage anymore. They could be too focused on the original objective to see the vision. Or maybe they love everything they produced so far, that they can’t abandon their babies on the cutting room floor. Sometimes a fresh pair of eyes can ruthlessly distill your footage even further and take your content deeper into your message. This is why we like to give a new creative editor a whack at turning our old content into new pieces that are specifically edited for your social channels.

When DSNYC wanted more video for their social channel, we had enough content to produce an entire series of 60 Second Makeovers. These shorter square videos are getting one hundred times more views and share than their original 5 minute makeover videos were getting on social.